Customer Relationship Management software has been around for a long time. Designed primarily for large business enterprises, they help track and measure marketing campaigns over multiple networks and to then mine the customer engagement information in a way that increases average revenue per customer or decreases churn.
But in spite of its immense promise only large business establishments with deep pockets and a well-structured long term customer relationship management strategy have been able to successfully implement these complex systems. But small businesses need something different than CRM software. They need automation of their marketing, sales and support processes. They need the software to do the work of many people. They need software that makes it possible to automatically build relationships with prospects, customers and partners. They need an on demand solution that they can afford and scale at will.
Telephony integrated automation, specifically marketing automation, is what’s needed by small business owners today and that’s where MCube cloud telephony integrated MCube productivity applications like MCube Lead, MCube Support score big against modern day CRM solutions. Here’s how