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Compare MCube Productivity Apps to your CRM
Count the ways MCube enhances your business.

Customer Relationship Management software has been around for a long time. Designed primarily for large business enterprises, they help track and measure marketing campaigns over multiple networks and to then mine the customer engagement information in a way that increases average revenue per customer or decreases churn.

But in spite of its immense promise only large business establishments with deep pockets and a well-structured long term customer relationship management strategy have been able to successfully implement these complex systems. But small businesses need something different than CRM software. They need automation of their marketing, sales and support processes. They need the software to do the work of many people. They need software that makes it possible to automatically build relationships with prospects, customers and partners. They need an on demand solution that they can afford and scale at will.

Telephony integrated automation, specifically marketing automation, is what’s needed by small business owners today and that’s where MCube cloud telephony integrated MCube productivity applications like MCube Lead, MCube Support score big against modern day CRM solutions. Here’s how

Business Need

MCube Productivity Apps(MCube Lead, MCube Support)

CRM Applications

Direct customers to the right executive and if they are busy to another available executive

Yes

Yes

Deliver self-empowered knowledge to customers through multi-level IVR systems.

Yes

Yes

Enable gathering of customer interaction in real time

Yes

Yes

Identify the most valuable customers over time and increase customer loyalty by providing customized products and services

Yes

Yes

Track and measure marketing campaigns over multiple networks

Yes

Yes

Enable data mining of captured customer engagement information to increase ARPU or decrease churn.

Yes

Yes

Automate sales and support processes

Yes

No

Easy to understand and implement quickly

Yes

No

Pay on Demand and easy to scale without fear of additional costs

Yes

No

Reduce the need for data entry to the minimum from sales and support teams

Yes

No

Through automation deliver a proactive sales or support engine that will help drive business growth so you can be free to attend to other areas of your business

Yes

No

Enable access to reports from anywhere across the globe in real time and to listen to voice recording of each customer interaction

Yes

No

 
 
 
 
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